EXPERIENCING THE POWER OF THE INTA 2018 IN SEATTLE
The world’s largest and most widely attended trademark event ended last night at Grand Finale Block Party whilst overlooking Seattle from the Space Needle Observation Deck. More than 10,800 brand protection, trademark and IP professionals from 150 countries attended 2018 INTA140th Annual Meeting, May 19-23 in Seattle, Washington.
The five days of amazing educational sessions with a lot of different things to learn, the ability to network with other attendees, share the challenges and strategies that have been successful, were more than enough reason to participate at such an important gathering.
This year’s program brought various novelties, and the most peculiar one was the session with experts from Marketing and Trademark Brunch who talked about how to see a little bit beyond the boundaries of what is usually done in practice.