What to consider when naming your business

February 13, 2014 at 12:30 pm

There are numerous pitfalls and traps that await those who venture into business, but one of the first hiccups may be something seemingly as easy as coming up with a business name. Thinking of something creative, original and completely different from the competition might prove a difficult task. A name word, symbol or design is the trademark of your business. We recommend reading these advices, and considering them when coming up with a name for your business.

1. Pick a positive name.

This goes without saying: always focus on the positive aspects of a business, and don’t dwell on anything negative. Your name should make people enthusiastic about your business, product or service and optimistic about working with you.

2. Avoid names difficult to pronounce or write. 

People don’t remember businesses or brands that are too complicated to pronounce, spell or write down. If they can’t remember your name in that moment, they will not be able to look you up later. Always say the name out loud, several times, and make sure it’s easy to pronounce.

3. Avoid initials.

Initials are uninteresting and they don’t say anything about your business or brand. Some companies may have gotten away with using initials, but they are most likely companies that have been around for decades, and they can afford it to use a boring name.

4. Use a unique name. 

Try to come up with a name that is original and doesn’t have generic words which will make potential and existing clients to confuse your business or brand with another. Especially if it is another business with a bad reputation.

5. Don’t use a name that will limit you down the road.

 If you name your business “Ben’s air conditioners”, for example, it will limit you to selling only air conditioners. Or, clients will only see you as someone who sells air conditioners. If you name it “Ben’s appliances”, you open a possible path for the future.

6. Use a descriptive name that conveys benefit.

Try to come up with a name that conveys what you do or what service you provide. People will link you more easily in their mind with the needed service. Your name should reflect your identity: largeness, local identification, quality and other descriptive elements.

7. Pick a name that looks and sounds attractive.

Pick a name that will be interesting when clients hear it during a TV commercial, on the radio, or see it on your website or printed flyers.

8. Make sure you can trademark the name.

You never know how big your business or brand will be! It is always good to check if you can trademark the name and protect your intellectual property. After considering these tips and tricks, we are sure it will be easier for you to start brainstorming a name for your new business or brand.




Category: Business


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