December 18, 2019 at 9:03 am
Licences in the Balkans – to record or not?
Licence can refer to patent and design rights, related know-how and trade marks.
It provides the licensee with the right to use an IP right for a certain period of time, for a fee, usually in a specific geographic area. At the same time, this allows the IP right’s owner to extend their brand into new markets quicker, to generate profit (through set fee or royalty), reduce costs and time to market penetration and therefore, often, gain competitive advantage.